Marketing Assistant - Digital Marketing

Currently, we are looking for talented resources for one of our listed clients. If interested please reply to me with your updated resume or feel free to reach out to me for more details at (949) 385-3938

Title: Marketing Assistant - Digital Marketing
Location: Santa Monica, CA 
Duration: 12+ Months

Job Description:

• Our Client eCommerce seeks an Assistant, Experience & Site Merchandising to support front-end customer experience and optimization across several label group stores.
• This person will support the Experience & Site Merchandising lead and will collaborate with partners across Clients (Audience, Paid Media, Consumer Marketing, Data & Analytics, etc.) to elevate the e-commerce experiences for our labels, rights owners (ROs), artists, and - most importantly - fans.
• The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment at our office in Santa Monica, CA.

How you'll CREATE:

Support eCommerce Experience & Site Merchandising efforts for our roster of stores, including:

Front-End Experience & Site Merchandising:

• Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization).
• Deploy upsell & cross-sell tactics to increase average order value.
• Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides).

Campaign & Promotion Strategy:

• Assist with the creation of promotional strategies around new music and merch releases.
• Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries).
• Use tried and tested eCommerce drivers (e.g., discounts, gift-with-purchase programs, free shipping) to incentivize sales.
• Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are.

Customer Acquisition & Retention:

• Support lead generation & customer acquisition programs (e.g., early access, sweepstakes).
• Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection.
• Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV).

Performance Analysis & Optimization:

• Track, analyze & report performance to drive optimizations and inform planning & strategy.
• Create reports to provide to labels and rights owners.
• Gather customer feedback through social listening.

Bring your VIBE:

• 1-2 years studying or working in marketing or related fields (college courses, internship or assistant experience is OK).
• Excellent communication and interpersonal skills (verbal and written).
• Strong work ethic, highly motivated, upbeat personality, team player, no ego.
• Tech-savvy, strong computer/internet/research skills
• Passionate about music and have a solid understanding of fandom.
• Strong passion or interest in eCommerce.
• Strong critical thinking skills.
• Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work
• Self-accountability to follow through with proper, consistent updates to stakeholders.
• Strong attention to detail.
• Understanding and working knowledge of analytics and reporting.

A plus, but not required:

• Experience in the entertainment industry
• CRM/Email marketing experience
• Understanding of UX principles and consumer behavior
• Frequent online shopping
• Project management experience
• Experience with Shopify
• Basic Photoshop skills

Minimum Degree Required:

• Completed High School (Diploma or GED)

About us:
At our organization, we take our mission and values to heart! We are on a mission to offer more and better jobs all over the world! Our goal is to care for you while you care for our clients and get you paid the highest pay possible. All our associates working with us are expected to embrace our RACE values: R- Results Matter, A- Approachable, C - Care, and E - Emergency i.e. work with a sense of urgency.

For more relevant job opportunities please visit our website: Denken Solutions Careers