Marketing Manager - Music Industry, Streaming, Digital Marketing

Currently, we are looking for talented resources for one of our listed clients. If interested please reply to me with your updated resume or feel free to reach out to me for more details at (949) 889-3613

Hybrid role - 4 days Onsite and 1 day Remote

Job Description:

• Our Client is presently seeking a Manager, Streaming Marketing in the company's Santa Monica, CA location, reporting to the Senior Director, Streaming Marketing and Creator Strategy. 
• The foundations of the Streaming Marketing team include digital, lifestyle, and creator/influencer marketing strategy. We work to integrate insights, community engagement, paid media, and performance metrics into campaigns and look to reach new audiences with innovative, proactive, and reactive opportunities
• Working exclusively in the streaming and track moments space, core functions of this role involve supporting artists streaming marketing efforts in the creation and implementation of digital campaigns to increase fan engagement across short-form platforms, developing our owned audiences across short-form platforms, optimizing artist catalogs, and working with external and internal partners to secure support and track/artist growth.
• This position plays a crucial role in ensuring the smooth operation of our viral marketing campaigns, overseeing insights analysis, reporting, and marketing execution in a high-paced environment.
• The ideal candidate has superior attention to detail, great organizational skills, and the ability to juggle multiple priorities while meeting tight deadlines.

Job Responsibilities:

• Work closely with the Senior Director of Streaming Marketing, the creator marketing team, and Audience Growth leads to develop innovative, track-driven marketing campaigns aimed at proactively and reactively increasing artist and track visibility
• Align with the team to generate + edit weekly campaign progress reports for both internal and external distribution
• Organized + detail oriented – you will be the central point of gathering critical information that is fluid and constantly changing
• Proven ability to effectively manage timelines, due dates, and be proactive in creating opportunities
• Well-versed in social trends, platforms, + strategies: including short-form content, narratives, and sound consumption on short-form platforms
• Deep experience with influencer and creator marketing campaigns, the landscape, key creators, micro communities, + how to develop campaigns that aim to grow audience and drive streaming consumption
• Develop comprehensive marketing strategies around track moments that drive streaming consumption and artist visibility
• Oversee track moment and thematic campaign execution, with a focus on US + global audience engagement to grow short and long-term audiences
• Liaise closely with artists and their representatives to build a foundation of trust and optimize potential
• Demonstrate a working understanding of general digital marketing data points from social media, streaming, and digital advertising
• Innovate and be proactive in bringing progressive partnerships and inspiring ideas to the team
• Be a trusted team member who understands how to collaborate with the broader Audience Growth team and other cross-functional teams at UMe, including Creator Marketing, Project Managers, International, Content, Commercial, Radio, Production, A&R, and Publicity

Skills:

• 2-4+ years of experience in marketing, digital marketing, communications, creative agency, or similar fields
• Ability to effectively multitask and operate effectively in a high-pressure environment
• A self-starter, obsessed with the details and optimization
• A strong grasp of reporting, + what information should be included in update reports
• Excitement and deep understanding of social trends and how to trace them
• Strong understanding of creator and influencer marketing and how it connects to music consumption
• Experience in global music digital marketing, ideally working across genres
• Understanding of the technology and marketplace powering today's and tomorrow's music industry
• Deep knowledge of advertising, fan engagement, and analytics
• Curiosity and openness to learn, as well as surfacing new opportunities for the team
• Proven ability to communicate and be a trusted team member
• Familiarity with project management tools
• Discretion is necessary to work with sensitive projects and teams

Education:

• Bachelors degree preferred

About us:
At our organization, we take our mission and values to heart! We are on a mission to offer more and better jobs all over the world! Our goal is to care for you while you care for our clients and get you paid the highest pay possible. All our associates working with us are expected to embrace our RACE values: R - Results Matter, A- Approachable, C - Care, and E - Emergency i.e. work with a sense of urgency.

For more relevant job opportunities please visit our website: Denken Solutions Careers