Senior Brand Experience Associate

Contractual | 6 months | MEDIA STRATEGY , DECISION-MAKING
Arlington, VA, Virginia, USA
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Currently, we are looking for talented resources for one of our listed clients. If interested please reply to me with your updated resume or feel free to reach out to me for more details at (949) 617-2673

Title: Senior Brand Experience Associate
Location: Arlington, VA
Duration: 6 months

Description: 

  • As a Sr. Brand Experience Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for a specific brand(s).
  • Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications.
  • Collaboration with cross-functional teams including Sales, Operations, and Finance will ensure the executional excellence of our annual business plans.
  • This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.

Responsibilities:
Consumer & Customer Intimacy

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumers through data and research
  • Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications
  • Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results

Business Planning

  • P&L ownership to ensure that key business KPIs are met revenue, profit, market share, and brand health.
  • End-to-end cross-functional leadership to drive optimized portfolio & value chain
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps/opportunities
  • Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach
  • Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations

Brand and Product Experience

  • Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency
  • Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
  • Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
  • Activate the brand’s nutrition health and wellness proposition in consumer communication
  • Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrates efficient and effective investment approach
  • Management of budget, as well as evaluation share, sales, and profit for the brand
  • Support packaging changes due to product, graphic, and/or formula changes

Commercial Excellence

  • Partners with Sales and Customers to execute strategy and win the sales in an omnichannel environment; understands how to maximize the business at retail and collaborates to execute
  • Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment
  • Support packaging changes due to product, graphic, and/or formula changes

Key Activities include:

  • Product/Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing, Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetings

Required Experiences:

  • At least 3-5 years of work experience in marketing or brand management
  • 3+ years of Consumer Packaged Goods (CPG) Experience
  • Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship-building skills
  • Experience leading marketing communication projects including digital and media strategies
  • Experience leveraging data, research, and trends to generate insights to understand consumer behavior (IRI, Circana, or Nielsen knowledge is required)
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

Qualifications/Certifications:

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience, MBA preferred
  • Knowledge of budget control methods, policies, and procedures
  • Ability to adapt quickly to change and deliver results
  • Ability to work independently and autonomously
  • Must have strong problem-solving and decision-making skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.
  • Proficient in Microsoft Office Applications

About us:
At our organization, we take our mission and values to heart! We are on a mission to offer more and better jobs all over the world! Our goal is to care for you while you care for our clients and get you paid the highest pay possible. All our associates working with us are expected to embrace our RACE values: R - Results Matter, A- Approachable, C - Care, and E - Emergency i.e. work with a sense of urgency.

For more relevant job opportunities please visit our website: Denken Solutions Careers